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Analytics: Kickstarter December 2013



December 2013 wrapped up an excellent year for crowd-funded playing cards. With the increased interest in Kickstarter projects, we've decided to publish our first ever tracking report where we will analyze the numbers behind playing card projects on a monthly basis. The goal is to give an analytical insight on how projects are tracking cumulatively over the year and the month-on-month performance.


Playing Card Projects 


December has been rather subdued month for successful projects. This is a surprise seeing that the prior month was the most successful month of the year  (19 successful projects).

Here is what December look like in numbers:



What is surprising is the number of projects launched towards the end of the month.


With the Christmas and New Year holidays in between the funding period, it'll be interesting to see the percentage of successful projects in January's stats.

Meanwhile, a quick look at how projects performed over the month:



Funding


How much did projects in December raise?




It is no surprise that most backers have returned to creators with multiple successful projects such as Uusi, Shane Tyree and Jackson Robinson.

Here is a look at the top 5 most funded playing cards:


The top 5 successful playing cards projects for the month contributed 92% to the overall funding of successful projects. The average funding goal of successful project this month:



Backers 


Approximately 13,630 backers were recorded across all projects in December, above the Year-to-Date average of 7,752.

Also, all the festivities did not stop backers from spending BIG.


This the highest average for the year. The following is a month-on-month comparison for 2013.




Top 5 Projects by backer numbers below:



Launched Projects 


Here are the top 10 most funded projects launched in December:


As expected, Zach Mueller's Blue Fontaine was the most funded this month. No surprise considering the success of his indigogo project and his legions of fans. Blue Fontaine raised over $17.6k in less than 24 hours. That is impressive!

That is it for 2013. I have a feeling that 2014 will be a bigger year!

Hope you have found these stats useful. With your feedback, we are hoping that the analytics section will evolve as we progress through the year.


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2 comments :

  1. Thanks for the inciteful diagnostics, Ivan. We really live this stuff, and you are getting better and better at providing useful analytics for those of us that dive into the KS pool.

    ReplyDelete
  2. Thank you for the compliments Mike! Glad you found this useful.

    My aim is to release the tracking report by the first week of each month.

    ReplyDelete