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Analytics: Kickstarter September 2014




With the increased interest in crowd-funded playing card projects particularly on Kickstarter, we are publishing a monthly tracking report as part of our popular Analytics series. The goal is to give an analytical insight into the month-on-month performance of projects and how these numbers are tracking cumulatively year-to-date.

What a comeback! After a slow month, the numbers are looking more promising this month. The number of successful projects have jumped in September, making it the most funded month for the year. The year-to-date (YTD) numbers continue to surpass 2013 numbers. The chart below describes how 2014 is tracking against the numbers from 2013 as benchmark.



Playing Card Projects 


The number of unsuccessful projects increased to 25% this month while the percentage of successful projects jumped to 35% in September from a low of 20% in August.

Here is what September looks like in numbers:



Projects launched in September were equally distributed, with a few spikes mid-month.



Here's a look at how projects performed over the month. The percentage of successful projects this month ended higher than August.


Funding


A total of $671k was raised by all projects in September, up 20% from August's number of $559k.



Here is a look at the top 5 most funded playing cards:

The top 5 successful playing cards projects for the month contributed 50% to the overall funding of successful projects! This number is lower compared to last months' as the number of successful projects increased.

The average YTD funding goal of successful project remained stable at around $10.2k.


Backers 


This month, approximately 15.4k backers were recorded across all projects. The average pledge per backer for successful projects continue to decrease. This month it softened to $45.45.

Line chart below is a month-on-month comparison for 2014 with the 2013 curve used as benchmark. Slightly lower than last month, it is interesting to see that the $/backer remain relatively high.



Top 5 funded Projects by backer numbers below:



Launched Projects 


Here are the top 10 most funded projects launched in September:


From the numbers this month, things seem to be picking up again. This is evident from the jump in the number of successful projects in September with the help of big name projects such as Seasons, Sawdust, Ghostbusters and Mana. It will be interesting to see if the momentum will continue in October.


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