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Analytics: Kickstarter December 2014




With the increased interest in crowd-funded playing card projects particularly on Kickstarter, we are publishing a monthly tracking report as part of our popular Analytics series. The goal is to give an analytical insight into the month-on-month performance of projects and how these numbers are tracking cumulatively year-to-date.

What an incredible year it has been! We've seen some amazing playing cards over the past few months, but one thing remained constant, the numbers for 2014 continue to surpass 2013. The chart below describes how 2014 is tracking against the numbers from 2013 as benchmark.


Playing Card Projects 


The number of unsuccessful projects increased 4% to 19% this month while the percentage of successful projects ended at 45% for December.

Here is what December looks like in numbers:



Majority of the projects were launched in mid-December, just before the holiday season. Chart below:


Here's a look at how projects performed over the month. Generally, the percentage of successful projects increased while the number of unsuccessful projects remained below 20%. Meanwhile, the number of cancelled projects dropped significantly to 5%.


Funding


A total of $407k was raised by all projects in December, down $148k from last month.


Here is a look at the top 5 most funded playing cards:

With little surprise, returning project creators Encarded, Crooked Kings and Kings Wild top the monthly most funded chart. The top 5 successful projects contributed 66% to the overall funding of all successful projects for the month.

The average 2014 funding goal of successful project has ended at $9.8k, just slightly above 2013's number of $9.6k.



Backers 


This month, approximately 9.8k backers were recorded across all projects. The average pledge per backer for successful projects increased slightly to $41.53.

Line chart below is a month-on-month comparison for 2014 with the 2013 curve used as benchmark. As expected, slightly higher than the previous month but significantly below last year's average over the same period.


Top 5 funded Projects by backer numbers below:

Launched Projects 


Here are the top 10 most funded projects launched in December:



It is time to bid farewell to 2014 and look forward to the new year! 2015 will most likely be another exciting but challenging year. The number of new playing card projects will continue to increase but as we can see towards the back-end of 2014, the average $/backer has decreased. This could limit profitability of projects and potential growth.

Should be an interesting year!



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