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Analytics: Kickstarter October 2014




With the increased interest in crowd-funded playing card projects particularly on Kickstarter, we are publishing a monthly tracking report as part of our popular Analytics series. The goal is to give an analytical insight into the month-on-month performance of projects and how these numbers are tracking cumulatively year-to-date.

Interesting month with the momentum carrying over from the September. The number of successful projects continue to beat expectations with an increase in projects being funded. The year-to-date (YTD) numbers continue to surpass 2013 numbers. The chart below describes how 2014 is tracking against the numbers from 2013 as benchmark.


Playing Card Projects 


The number of unsuccessful projects trended downward to 16% this month while the percentage of successful projects jumped to 43% in October.

Here is what October looks like in numbers:




Projects launched in October were concentrated mid- end month. Graph below:


Here's a look at how projects performed over the month. Generally, the percentage of successful projects increased with ta drop on the percentage of unsuccessful projects. Meanwhile, cancelled projects were up from last month


Funding


A total of $704k was raised by all projects in October, up 4.9% from September's number of $671k.


Here is a look at the top 5 most funded playing cards:

The top 5 successful playing cards projects for the month contributed 46% to the overall funding of successful projects! This number is lower compared to last months' as the number of successful projects increased.

The average YTD funding goal of successful project remained stable at around $10.1k.


Backers 


This month, approximately 17.9k backers were recorded across all projects. The average pledge per backer for successful projects continue to decrease. This month it softened to $37.78.

Line chart below is a month-on-month comparison for 2014 with the 2013 curve used as benchmark. Slightly lower than last month, we should see an increase in the next few months as the holiday season begins.


Top 5 funded Projects by backer numbers below:


Launched Projects 


Here are the top 10 most funded projects launched in October:


From the numbers this month, it is obvious that things are picking up. The number of successful projects continue to increase. This can be attributed to a few factors:
+ Lower funding goal. 66% of the successful projects have funding goal $10k and lower.
+ Increased in the number of backers. Although lower spent per backer, the number of backers continue to increase.


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