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Analytics: Kickstarter January 2015




Due to the increased interest in crowd-funded playing card projects on Kickstarter, we are publishing a monthly tracking report as part of our popular Analytics series. The goal is to give an analytical insight into the month-on-month performance of projects and how these numbers are tracking cumulatively year-to-date.

After an incredible year for playing cards, there is no sign that the momentum is slowing. The number of successful projects have ended higher than those of last January. The chart below shows how 2015 is tracking against the numbers from 2014 as (new) benchmark.


Playing Card Projects 


The number of unsuccessful projects fell to 10% this month while the percentage of successful projects ended at 18% for January. This is predominantly due to a large number of projects being launch at the beginning of the year.

Here is what January looks like in numbers:



Majority of the projects were launched towards the end of the month. Chart below:


Here's a look at how projects performed over the month. Generally, the percentage of successful projects increased while the number of unsuccessful projects ended at the 10% mark. Meanwhile, the number of cancelled projects dropped significantly to 8%.


Funding


An incredible total of $678k was raised by all projects in January, up $271k from December 2014. The majority of the funds raised are in the Live projects.


Here is a look at the top 5 most funded playing cards:

As expected the Zach Mueller's Black Fontaine and Elite's Collectors finish above the $60k mark.

The average 2015 funding goal of successful project has started with an impressive $11.5k, above 2014's number of $9.9k. We maintain that the average funding goal to stabilise around the $10k mark.


Backers 


This month, approximately 15.1k backers were recorded across all projects. The average pledge per backer for successful projects ended at $44.24, slightly higher than the previous month but below last January14's average. As the number of playing card projects continue to increase the lower average $/backer trend will persist.

Line chart below is a month-on-month comparison for 2015 with the 2014 average spent curve used as benchmark.

Top 5 funded Projects by backer numbers below:


Launched Projects 


Here are the top 10 most funded projects launched in January:


At the moment, Chris Ovdiyenko's Arcana is the most funded this month and on track to become the second most funded Playing Cards project of all time. Amazing! Overall, an impressive start to the year carrying the momentum carried from last year. If the 38 projects launched this month is any indication how the year is going to go, it will be another busy one!


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