It has been awhile since we did an analytics feature on Kardify. In our Project by Numbers analytic series, we look at what happens after the project, from number of backers, pledge amounts, add-ons to traffic sources and shipping costs. For this quarter, we will look at numbers from our very own Viridian Playing Cards Project - the backers, the pledges and where do these beautiful decks get shipped to.
A deck that is as beautiful as it is functional, Viridian is the first in Trikard’s new line of Signature playing cards - versatile for magic, card flourishing or even just a game of poker. Designed by Ade Suryana, Viridian playing cards feature a custom vintage design, reimagined courts, a beautifully crafted tuck case and a stamp bearing an intricate custom design. Currently available at our store for $11.
The ProjectViridian was launched on June 17th, 2015 with a funding goal of AUD$16k. The project reached its funding goal on day 12.
Overall, the project the project was 118% funded. Here's a quick overview of the project:
BackersFirst we look at the backer numbers. The 364 backers are made out of:
Where do majority of the domestic backers come from? Here are the top 10 states by number of domestic backers:
While the top 10 countries by backer numbers:
PledgesLooking at the amount pledged of AUD$14.2k, a large percentage of backers are based in the domestic United States (77%).
From the total pledged amount, 65% of the backers pledged $14-25 tiers. The most popular pledge seem to be the $14 level, which is the single deck reward tier. Histogram as follows:
Breaking it down further to examine the pledge levels of both domestic and international backers.
Where do they go?Here's a world-map view (based on backer numbers) of where each Viridians were shipped to:
Meanwhile for domestic states:
Domestic US map view:
We would like to take this opportunity to thank all our backers for supporting us and Viridian Playing Cards.