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Kickstarter: 7 Questions with Callum Dowling of the Memeaganda Playing Cards



Designed by a small independent group based in London, UK, the Memeaganda Playing Cards is the world's first entirely customized Meme based card deck. Fully custom, the deck aims to bring digital memes into the physical world where they wouldn't usually exist. The deck features vibrant colors and minimalistic design with easily recognized internet memes.

We caught up with creative director, Callum Dowling to chat about Memeaganda, his creative background and the inspiration and design process behind the deck.

For those of us who don’t know, tell us a little about Memeaganda?
Memeaganda is a small independent design group based in London UK, formed in early 2017. As a team we have a wide variety of background knowledge, from Business to Graphic Design. This is our first playing card deck design as the Memeaganda team, but we hope that with the support of our Kickstarter campaign, it will give us the ability to reinvest into the company, allowing us to release a range of other unique decks in the near future.


What do you guys love most about being a designer? And what are some favourite projects you’ve worked on? 
The most appealing aspect of being a designer is the freedom to design and create anything, with the only limiting factor being your own determination. The role of a designer is often thought of as an independent role, however, the interaction between the client and designer is not only the most important part of the design process, but also my favourite. We embrace the relationship between us, as a company, and our followers on social media by making an active effort to interact with them on a daily basis. The feedback we receive is always constructive and the community is something we are very grateful to be a part of. This is the first deck of cards we have designed, however in the past I have also worked on projects from designing album and poster artwork for various touring UK bands, to being commissioned as part of a graphics team that worked on the London 2012 Olympic games.

 Can you describe the Memeaganda Playing Cards? and why you’re passionate about it? 'Memeaganda Playing Cards' aim to bring internet memes into the physical world where they wouldn't usually exist. The main reason we are so passionate about this deck is due to the originality of the design, with this being the world's first entirely customised internet meme based playing card deck, a title which I think adds a lot of appeal. Our cards are accessible for people of all ages, everyone from a beginner, all the way to professional Cardists/Magicians. We hope that with the recognisable graphic artwork, our deck will not only enhance the experience of current card enthusiasts, but also bring a new wave of Cardists into the community. Additionally, this particular 'Edition One' release will not be reprinted after the Kickstarter campaign has ended, hence we believe this is a great chance for Cardists and collectors to get their hands on a limited edition first release of a deck at an affordable price.


Talk to us a bit about going from the first draft to the final version. How did you get to this finished product? 
The journey from our original starting point to the finished design was one that we enjoyed immensely. Over the few months that were spent brainstorming and designing, we produced a large quantity of prototypes, the first of which is very different from our final product, however, still followed the basic format of the finished draft. In April, we gave a handful of copies featuring the artwork to a small focus group of Cardists we know. Their feedback was incredibly helpful as it informed us of elements they felt we could adapt to make their experience using the cards more enjoyable. These changes are visible in the finished design, alongside the end result of a long process refining the face card illustrations, which we have received a lot of positive compliments on since releasing our deck.


What was your most brilliant breakthrough when designing the deck? 
The entire deck design had been completed in April, but we felt something was missing. The internet meme theme so far was only present on the face cards within the deck, and after further discussion we strengthened the concept with the addition of our own custom pip designs, a feature that we thought finished off the deck nicely. We feel that although this was a subtle change to the overall design, it was the breakthrough that finally made the deck feel complete.

What’s next? Can we expect more deck designs in the future?
We're already in the process of planning our next release. We're looking to push boundaries and find other unexplored areas within the playing card industry, a mindset that inspired the creation of the 'Memeaganda – Playing Cards'. With the advice and support of the backers from this current Kickstarter project, we hope to form a Memeaganda focus group that we can pitch ideas to and receive feedback from, enabling us to have a more personal relationship with the Cardistry community. We believe that in the future this will help aid us in creating the best-designed cards possible, to the specification of a consumer who is our primary target audience.


Finally, what are your favourite playing cards?
There are far too many to choose from, but it would probably have to be Blue Fontaine's.

Thank you for your time and all the best, Callum! At the time of writing, the Memeaganda Playing Cards project is only 76% funded with 24 days to go. If want to support Memeaganda you can find it on Kickstarter here



Pledge starts from £10 with FREE worldwide shipping. Additional pledge tier such as limited edition sticker pack and posters are available for this project.

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