Analytics: Project by Numbers - Jetsetter Playing Cards (Premier Edition) Playing Cards

In our Project by Numbers analytic series, we look at the stats behind the Kickstarter project, from number of backers, pledge amounts, add-ons to traffic sources and shipping costs. In the first quarter of 2017, we will look at numbers behind Paul Ruccio's Kickstarter project,  Jetsetter (Premier Edition) Playing Cards- including backers, pledges, and shipping.

To start off, we want to thank Paul for the basic data and giving us a very rare insight of the numbers that make up this project.

The Project

The Jetsetter Premier Edition was launched almost a year ago, March 29th, 2016 with a funding goal of $8k. The 30-days project reached its goal on day 11 and achieved 35% above the funding goal. Project overview:

Backers

First, we look at the backer numbers. The 261 backers are made out of:

Domestic backers pledged on average $11.3 higher than international backers. Here's how the average domestic and international pledges look like:

The higher average pledge for international backers could be due to backers optimizing their shipping cost by pledging for higher tiers.

Where do the majority of the domestic backers come from? Here are the top 10 states by the number of domestic backers:

While the top 10 countries by backer numbers:

The top 10 from both domestic and international make up 71% of the total project backers!

Pledges

Looking at the amount pledged of $10.8k, a large percentage of backers are based in the domestic United States with 72%.

Note that 3% of pledges did not get banked due non-processed credit card errors.

From the total pledged amount, 76% of the backers pledged $9 to $32 tiers, with the most popular pledge being the $9 reward tier, which consists one Jetsetter Premier Editon deck. Histogram as follows:

Breaking it down further to examine the pledge levels of both domestic and international backers.

The one and two deck reward tiers are popular amongst domestic backers while international backers, pledged for the four and six deck reward tiers to save on shipping costs with large quantities as mentioned above.

Where do they go? 

Here's a global view (based on backer numbers) of the countries that the Jetsetter decks were shipped to:

Excluding the US, that the decks were delivered to 19 different countries around the world. In terms of spending, here are the top 10 countries based on pledge size:

Meanwhile for domestic US map:

Here are the top 10 states based on pledge size:

Based on these numbers, we hope you will better understand and appreciate the complexities of a Kickstarter project.


Check out other articles from our Analytics series here!

Analytics: Project by Numbers - DYNASTY Playing Cards

In our Project by Numbers analytic series, we look at the stats behind the Kickstarter project, from number of backers, pledge amounts, add-ons to traffic sources and shipping costs. In this quarter, we will look at numbers behind Brendan Hong's first solo Kickstarter project, DYNASTY Playing Cards - including backers, pledges and shipping.

To start off, we want to thank Brendan Hong for the basic data and giving us a very rare insight of the numbers that make up this project. DYNASTY is a gorgeous deck of cards inspired by various Chinese elements in Brendan’s own delightful style.

The Project

DYNASTY was launched on May 9th, 2016 with a funding goal of CAD$28.9k. The 30-days project reached its goal on day 23 and achieved 12% above the funding goal. Here's a quick overview of the project:

Backers

First, we look at the backer numbers. The 344 backers are made out of:

Domestic backers pledged on average 14% higher than international backers. Here's how domestic and international pledges look like:

Contributing factor:
1. Favorable exchange rates (against the CAD) for domestic backers and
2. More conservative pledge patterns from international backers due to higher shipping rate,

Where do the majority of the domestic backers come from? Here are the top 10 states by number of domestic backers:

While the top 10 countries by backer numbers:

It is interesting to note that the top 10 from both domestic and international make up 65% of the total project backers!

Pledges

Looking at the amount pledged of CAD$28.9k, a large percentage of backers are based in the domestic United States (74%).

Note that 2.3% of pledges did not get banked due non-processed credit card errors.

From the total pledged amount, 63% of the backers pledged CAD$14-CAD$36 tiers, with the most popular pledge being the CAD$36 (plus shipping) reward tier, which consists one Green Dynasty Playing Card deck and one Premium Imperial Red Dynasty Playing Cards. Histogram as follows:

Breaking it down further to examine the pledge levels of both domestic and international backers.

With no surprise, the two deck tier is the most popular amongst international backers, largely due to the more expensive international shipping cost as mentioned above.

Where do they go? 

Here's a world-map view (based on backer numbers) of where each DYNASTY decks were shipped to:

Note that the decks were delivered to 26 different countries around the world. In terms of spending, here are the top 10 countries based on pledge size:

Meanwhile for domestic states:

Based on these numbers, we hope you will better understand and appreciate the complexities of a Kickstarter project.


Check out other articles from our Analytics series here!

Analytics: Project by Numbers - VIRIDIAN Playing Cards

It has been awhile since we did an analytics feature on Kardify. In our Project by Numbers analytic series, we look at what happens after the project, from number of backers, pledge amounts, add-ons to traffic sources and shipping costs. For this quarter, we will look at numbers from our very own Viridian Playing Cards Project - the backers, the pledges and where do these beautiful decks get shipped to.

A deck that is as beautiful as it is functional, Viridian is the first in Trikard’s new line of Signature playing cards - versatile for magic, card flourishing or even just a game of poker. Designed by Ade Suryana, Viridian playing cards feature a custom vintage design, reimagined courts, a beautifully crafted tuck case and a stamp bearing an intricate custom design. Currently available at our store for $11.

The Project

Viridian was launched on June 17th, 2015 with a funding goal of AUD$16k. The project reached its funding goal on day 12.

Overall, the project the project was 118% funded. Here's a quick overview of the project:

Backers

First we look at the backer numbers. The 364 backers are made out of:

International backers pledged on average just 2% higher than domestic backers. Here's how it looks like:

Unfavourable foreign exchange rates and a more expensive international shipping rate could be a factor.

Where do majority of the domestic backers come from? Here are the top 10 states by number of domestic backers:

While the top 10 countries by backer numbers:

It is interesting to note that the top 10 from both domestic and international make up 60% of the total project backers!

Pledges

Looking at the amount pledged of AUD$14.2k, a large percentage of backers are based in the domestic United States (77%).

Note that 5% of pledges did not get banked due non-processed credit card errors.

From the total pledged amount, 65% of the backers pledged $14-25 tiers. The most popular pledge seem to be the $14 level, which is the single deck reward tier. Histogram as follows:

Breaking it down further to examine the pledge levels of both domestic and international backers.

The one deck tier option seemed to be the most popular amongst international backers. This could be due to the more expensive shipping cost per deck for international backers. To illustrate the scale of shipping cost, the cost of shipping equates to 50% to 30% of our international backers.

Where do they go? 

Here's a world-map view (based on backer numbers) of where each Viridians were shipped to:

Note that the decks was delivered to 23 different countries around the world. In terms of spending, here are the top 10 countries based on pledge size:

Meanwhile for domestic states:

Domestic US map view:

We would like to take this opportunity to thank all our backers for supporting us and Viridian Playing Cards.

Analytics: Kickstarter March 2015

Due to the increased interest in crowd-funded playing card projects on Kickstarter, we are publishing a monthly tracking report as part of our popular Analytics series. The goal is to give an analytical insight into the month-on-month performance of projects and how these numbers are tracking cumulatively year-to-date.

The number of funded projects in March remained stable at 19, maintaining the momentum from February. The chart below shows how 2015 is tracking against the numbers from 2014 as (new) benchmark.

Playing Card Projects 

The number of unsuccessful projects dropped to 12% this month while the percentage of successful projects remained stable at 28% for March.

This is what March look like in numbers:

Majority of the projects were launched towards the end of the month. Graph below:

Here's a look at how projects performed over the month. Generally, percentages for successful and cancelled projects have remained consistent over the month, while unsuccessful projects fell 9%.

Funding

A total of $621k was raised by all projects in February, down $165k from Febraury.

Here is a look at the top 5 most funded playing cards:

Surprise hit Leonardo Playing Cards finished strong at $81.2k and with no surprise, Lorenzo's No.17 was funded at approximately $55k.

The average 2015 funding goal of successful project remained stable at $9.7k, Just below 2014's number of $9.9k. We maintain that the average funding goal to stabilise around the $10k mark.

Backers 

This month, approximately 14.3 backers were recorded across all projects. The average pledge per backer for successful projects ended at $48.81,  a decrease from February's average.

Line chart below is a month-on-month comparison for 2015 with the 2014 average spent curve used as benchmark.

Top 5 funded Projects by backer numbers below:

Launched Projects 

Here are the top 10 most funded projects launched in March:

Regal by Gambler's Warehouse lead the pack followed closely by Crooked King's Werewolf. The momentum carried into the first quarter this year has no signs of slowing down as successful projects continue to surpass those of last year.

We wish to thank our data provider,  for supporting our Analytics feature over the past year.