Analytics: Project by Numbers - Federal 52 Part II

It is a challenge running a Kickstarter project. Your life is tied to a number that you have very little control over, and that number defines you for the next month. Every pledge sends a notification to your inbox, giving you a rush of micro-excitement. You check your Kickstarter dashboard and see the trajectory of your funding progress heading towards the dotted goal line. As the clock runs down and you hit your funding goal, congratulatory messages begin to pour in, you pump your fist into the air, exchange high-fives with your teammates and pop the celebratory champagne that you have been saving.

Then the real work begins.

In this Project by Numbers analytic series, we will look at what happens after the project- backer numbers, pledges, add-ons, traffic sources etc... For the first month, we will look at numbers from one of 2013's most popular project, Federal 52 Part II - the backers, the pledges and where do these majestic decks get shipped to.

To start off, we want to thank Jackson Robinson of Kings Wild Project for sharing the data and giving us a very rare insight of the numbers that make up this awesome project.

The Project

The Federal 52 Part II project was launched on 15 June 2013 with a funding goal of $16k. Within 20 mins of the launch, the project reached its funding goal!

Here's a quick overview of the project:

Overall, the project is the second most funded playing card project on Kickstarter and third in terms of backer numbers.

Pledges

Looking at the amount pledged of $186k, a large percentage of backers are United States based (domestic). Note that 2% of pledges did not get banked due non-processed credit card errors.

From the total amount, 61% of the backers pledged $26 and above. The most popular pledge seem to be the $11-$25 level, which is the 1 and 2 decks reward tier. Histogram as follows:

Breaking it down further to examine the pledge levels of both domestic and international backers.

Backers

Looking at backer numbers, the 2.7k backers are made out of

International backers pledged on average 22% higher than domestic backers. The international price of shipping could be a factor in this price differential.

Where do majority of the domestic backers come from? Here are the top 10 states by number of domestic backers:

While the top 10 countries by backer numbers:

It is interesting to note that the top 10 form both domestic and international make up 60% of the total project backers!

Where do they go?

Here's a global view (based on backer numbers) of where the Silver Certificates and Reserve Notes will go:
 

Note that the decks will be delivered to 50 different countries around the world. In terms of spending, here are the top 10 domestic states in terms of pledge size.

As for international, pledge size by country.

Based on these numbers, we hope you will better understand and appreciate the complexities of a project. Next month, we will look at where all the playing card projects come from and the month after, we will look at traffic sources (external vs internal) of a number of Kickstarter project- where do they come from and what % do they contribute towards the funding goal.

Analytics: Project by Numbers - DYNASTY Playing Cards

In our Project by Numbers analytic series, we look at the stats behind the Kickstarter project, from number of backers, pledge amounts, add-ons to traffic sources and shipping costs. In this quarter, we will look at numbers behind Brendan Hong's first solo Kickstarter project, DYNASTY Playing Cards - including backers, pledges and shipping.

To start off, we want to thank Brendan Hong for the basic data and giving us a very rare insight of the numbers that make up this project. DYNASTY is a gorgeous deck of cards inspired by various Chinese elements in Brendan’s own delightful style.

The Project

DYNASTY was launched on May 9th, 2016 with a funding goal of CAD$28.9k. The 30-days project reached its goal on day 23 and achieved 12% above the funding goal. Here's a quick overview of the project:

Backers

First, we look at the backer numbers. The 344 backers are made out of:

Domestic backers pledged on average 14% higher than international backers. Here's how domestic and international pledges look like:

Contributing factor:
1. Favorable exchange rates (against the CAD) for domestic backers and
2. More conservative pledge patterns from international backers due to higher shipping rate,

Where do the majority of the domestic backers come from? Here are the top 10 states by number of domestic backers:

While the top 10 countries by backer numbers:

It is interesting to note that the top 10 from both domestic and international make up 65% of the total project backers!

Pledges

Looking at the amount pledged of CAD$28.9k, a large percentage of backers are based in the domestic United States (74%).

Note that 2.3% of pledges did not get banked due non-processed credit card errors.

From the total pledged amount, 63% of the backers pledged CAD$14-CAD$36 tiers, with the most popular pledge being the CAD$36 (plus shipping) reward tier, which consists one Green Dynasty Playing Card deck and one Premium Imperial Red Dynasty Playing Cards. Histogram as follows:

Breaking it down further to examine the pledge levels of both domestic and international backers.

With no surprise, the two deck tier is the most popular amongst international backers, largely due to the more expensive international shipping cost as mentioned above.

Where do they go? 

Here's a world-map view (based on backer numbers) of where each DYNASTY decks were shipped to:

Note that the decks were delivered to 26 different countries around the world. In terms of spending, here are the top 10 countries based on pledge size:

Meanwhile for domestic states:

Based on these numbers, we hope you will better understand and appreciate the complexities of a Kickstarter project.


Check out other articles from our Analytics series here!

Analytics: Project by Numbers - Jetsetter Playing Cards (Premier Edition) Playing Cards

In our Project by Numbers analytic series, we look at the stats behind the Kickstarter project, from number of backers, pledge amounts, add-ons to traffic sources and shipping costs. In the first quarter of 2017, we will look at numbers behind Paul Ruccio's Kickstarter project,  Jetsetter (Premier Edition) Playing Cards- including backers, pledges, and shipping.

To start off, we want to thank Paul for the basic data and giving us a very rare insight of the numbers that make up this project.

The Project

The Jetsetter Premier Edition was launched almost a year ago, March 29th, 2016 with a funding goal of $8k. The 30-days project reached its goal on day 11 and achieved 35% above the funding goal. Project overview:

Backers

First, we look at the backer numbers. The 261 backers are made out of:

Domestic backers pledged on average $11.3 higher than international backers. Here's how the average domestic and international pledges look like:

The higher average pledge for international backers could be due to backers optimizing their shipping cost by pledging for higher tiers.

Where do the majority of the domestic backers come from? Here are the top 10 states by the number of domestic backers:

While the top 10 countries by backer numbers:

The top 10 from both domestic and international make up 71% of the total project backers!

Pledges

Looking at the amount pledged of $10.8k, a large percentage of backers are based in the domestic United States with 72%.

Note that 3% of pledges did not get banked due non-processed credit card errors.

From the total pledged amount, 76% of the backers pledged $9 to $32 tiers, with the most popular pledge being the $9 reward tier, which consists one Jetsetter Premier Editon deck. Histogram as follows:

Breaking it down further to examine the pledge levels of both domestic and international backers.

The one and two deck reward tiers are popular amongst domestic backers while international backers, pledged for the four and six deck reward tiers to save on shipping costs with large quantities as mentioned above.

Where do they go? 

Here's a global view (based on backer numbers) of the countries that the Jetsetter decks were shipped to:

Excluding the US, that the decks were delivered to 19 different countries around the world. In terms of spending, here are the top 10 countries based on pledge size:

Meanwhile for domestic US map:

Here are the top 10 states based on pledge size:

Based on these numbers, we hope you will better understand and appreciate the complexities of a Kickstarter project.


Check out other articles from our Analytics series here!

Analytics: Project by Numbers - VIRIDIAN Playing Cards

It has been awhile since we did an analytics feature on Kardify. In our Project by Numbers analytic series, we look at what happens after the project, from number of backers, pledge amounts, add-ons to traffic sources and shipping costs. For this quarter, we will look at numbers from our very own Viridian Playing Cards Project - the backers, the pledges and where do these beautiful decks get shipped to.

A deck that is as beautiful as it is functional, Viridian is the first in Trikard’s new line of Signature playing cards - versatile for magic, card flourishing or even just a game of poker. Designed by Ade Suryana, Viridian playing cards feature a custom vintage design, reimagined courts, a beautifully crafted tuck case and a stamp bearing an intricate custom design. Currently available at our store for $11.

The Project

Viridian was launched on June 17th, 2015 with a funding goal of AUD$16k. The project reached its funding goal on day 12.

Overall, the project the project was 118% funded. Here's a quick overview of the project:

Backers

First we look at the backer numbers. The 364 backers are made out of:

International backers pledged on average just 2% higher than domestic backers. Here's how it looks like:

Unfavourable foreign exchange rates and a more expensive international shipping rate could be a factor.

Where do majority of the domestic backers come from? Here are the top 10 states by number of domestic backers:

While the top 10 countries by backer numbers:

It is interesting to note that the top 10 from both domestic and international make up 60% of the total project backers!

Pledges

Looking at the amount pledged of AUD$14.2k, a large percentage of backers are based in the domestic United States (77%).

Note that 5% of pledges did not get banked due non-processed credit card errors.

From the total pledged amount, 65% of the backers pledged $14-25 tiers. The most popular pledge seem to be the $14 level, which is the single deck reward tier. Histogram as follows:

Breaking it down further to examine the pledge levels of both domestic and international backers.

The one deck tier option seemed to be the most popular amongst international backers. This could be due to the more expensive shipping cost per deck for international backers. To illustrate the scale of shipping cost, the cost of shipping equates to 50% to 30% of our international backers.

Where do they go? 

Here's a world-map view (based on backer numbers) of where each Viridians were shipped to:

Note that the decks was delivered to 23 different countries around the world. In terms of spending, here are the top 10 countries based on pledge size:

Meanwhile for domestic states:

Domestic US map view:

We would like to take this opportunity to thank all our backers for supporting us and Viridian Playing Cards.