theory11 Releases Moooi Collector's Edition Playing Cards Box Set

Theory11 has partnered once again with Dutch design house Moooi to introduce the Moooi Collector's Edition, a premium box set featuring three beautifully designed playing card decks inspired by the brand's celebrated artistic collections.

The set includes the returning Extinct Animals deck alongside two new editions: Tokyo Blue, inspired by Japanese aesthetics and the Indigo Macaque, and Memento Moooi, which celebrates kindness, connection, and nature through a collection of extinct creatures.

Housed in a premium collector's box wrapped in black vegan leather, the set features a magnetic closure, carrying handle, logo tag, and an illustrated display tray designed to showcase the three decks. Each deck features fully custom artwork created in collaboration with Moooi and produced by theory11.

Combining luxury packaging with distinctive design, the Moooi Collector's Edition offers collectors a striking presentation piece while expanding one of theory11's most visually acclaimed playing card series.

Available for $14.95 for a single deck on Theory11 store.

JAWS Playing Cards by Theory11

JAWS Playing Cards by Theory11 is a custom deck created to celebrate the 50th anniversary of Jaws, the legendary summer blockbuster directed by Steven Spielberg. 

Inspired by the suspense, adventure, and coastal atmosphere of Amity Island, the deck transforms the film’s iconic imagery into a fully illustrated collectible designed for movie fans, card collectors, and game nights alike.

The deck features original artwork throughout, including richly illustrated court cards showcasing memorable characters such as Brody, Quint, and Hooper. 

Every card draws from the film’s sun-soaked yet ominous seaside aesthetic, capturing the tension and cinematic legacy that made JAWS one of the most influential thrillers ever made.

Designed as both a playable deck and display piece, the collection embraces the nostalgic spirit of the film with detailed packaging, thematic artwork, and small touches like the bitten sticker seal. Available now for $12.95 on Theory11.

U.S. Soccer Playing Cards by Theory11

U.S. Soccer Playing Cards officially licensed collaboration by Theory11 with the U.S. Soccer Federation that celebrates American soccer history through a fully custom deck inspired by the national teams and the sport’s legacy since 1913.

The bold deck features original artwork themed around U.S. Soccer, with red, white, and blue design elements that reflect the national identity and competitive spirit of the game. 

Court cards and face designs highlight iconic players and moments, while the Ace of Spades and custom pips reinforce the soccer motif throughout the structure of the deck.

The packaging is presented in a high-end tuck case featuring red, blue, and gold foil accents with deep embossing, designed to feel like a collectible sports trophy. 

Built for both fans and collectors, the deck blends game-night usability with commemorative design, positioning it as a celebration of U.S. Soccer culture as much as a functional playing card set. Available no on Theory11 for $12.95.

Fortnite Playing Cards by Theory11

Theory11's Fortnite playing cards bring the energy and personality of the iconic battle royale game into a collectible deck built for game nights and fans alike. 

Inspired by classic Fortnite locations such as Loot Lake and Tilted Towers, the deck features vibrant colours, recognizable imagery, and fan-favourite characters drawn from the game’s long-running history. 

The design leans heavily into Fortnite’s playful visual identity, packing the colorful cards with references, easter eggs, and nods that longtime players will instantly recognize. 

Created as both a functional deck and a collectible accessory, the cards celebrate the social side of Fortnite culture.... whether you’ve been playing since launch or just earned your first Victory Royale. 

From “thanking the bus driver” to hidden in-game references scattered throughout the artwork, the deck captures the humour, chaos, and nostalgia that define the Fortnite experience. Available now for $12.95 on Theory11.

Yankees Playing Cards by Theory11

Yankees Playing Cards by Theory11 is an officially licensed deck created in collaboration with the New York Yankees and Major League Baseball, celebrating one of the most successful and storied franchises in sports history.

The tuck box sets the tone with elegant gold foil and detailed embossing, incorporating design elements that honour the team’s legacy dating back to 1903. 

Opening the deck brings the experience to life, with custom visuals inspired by Yankee Stadium, placing you right in the heart of the action... from behind home plate to the iconic bleachers.

Inside, the cards pay tribute to the Yankees’ success, referencing legendary World Series moments and their remarkable 27 championship titles. Every detail reflects the tradition, dominance, and heritage that define the team.

Yankees Playing Cards capture the essence of a franchise where winning is part of its identity and history continues to inspire generations of fans. Available now from Theory11 for $12.95.

Dodgers Playing Cards by Theory11

Dodgers Playing Cards by Theory11 is officially licensed deck created in collaboration with Los Angeles Dodgers and Major League Baseball, celebrating one of the most iconic franchises in baseball history.

The tuck exterior feels special.... featuring elegant gold foil, detailed embossing, and design elements that pay tribute to the team’s legacy dating back to 1958. 

Inside, the experience continues with artwork inspired by Dodger Stadium, placing you right in the stands, from behind home plate to the outfield pavilions.

The cards themselves highlight the Dodgers’ rich history, including references to legendary World Series matchups and their nine championship titles. Every detail reflects the pride and tradition of a team whose identity is deeply tied to its fans and the city of Los Angeles.

The deck offer a stylish and nostalgic tribute to a franchise where history, loyalty, and the love of the game all come together. Available NOW from Theory11 for $12.95.

Theory11's Avatar Playing Cards

Theory11's Avatar Playing Cards invite you into the bioluminescent world of Pandora, transforming James Cameron’s epic universe into a fully illustrated deck designed to be experienced in the hand. Every card is richly detailed, blending fantasy and realism through vibrant color and Na’vi iconography that echo the forests, oceans, and glowing horizons of the films.

Inside, familiar characters like Jake Sully, Neytiri, Kiri, Lo’ak, Spider, Tonowari, and Ronal appear alongside iconic creatures and environments, creating a cohesive visual journey across the entire deck. Like all Theory11's licensed decks, subtle film references, and hidden easter eggs are waiting to be discovered. 

The tuck box sets the tone with pearlescent blue and silver foils and deep embossing, capturing the otherworldly textures of Pandora before the deck is even opened. 

Designed to balance play and display, Avatar Playing Cards offer smooth handling for game night while rewarding collectors with layered artwork, subtle film references, and hidden easter eggs waiting to be discovered. 

Available for $12.95 on theory11.

Deck View: Monarch (Prestige Edition) Playing Cards

Opulent. Celebratory. Refined. 

Created to mark Theory11’s 18th anniversary, the Monarch Prestige Edition revisits one of the brand’s most recognizable designs and pushes it into true luxury territory. The card backs are fully foiled, with a radiant gold background overlaid by dark bronze foil, creating dramatic depth and a dynamic play of light from every angle.

This edition reflects nearly two decades of refinement in premium playing card design, transforming the familiar Monarch aesthetic into a statement piece that emphasizes craftsmanship, material richness, and visual impact rather than reinvention.

Only available through special promotions on Theory11.

Bebemos Casino Playing Cards by Theory11

Bebemos Casino Playing Cards are a celebration of sun, leisure, and late-’70s California cool. Produced by theory11 in collaboration with San Diego–based tequila brand Bebemos, this beautiful limited edition deck captures the spirit of an era defined by beach culture, golden hours, and effortless freedom.

Born in San Diego and inspired by the laid-back indulgence of the 1970s, the deck blends vintage charm with an upscale, refined finish. Gold, red, and champagne foil accents give the cards a warm, luxurious glow, evoking coastal sunsets and the pursuit of leisure that Bebemos embodies.

Inside the tuck box, the design continues to impress! Each card back features elegant gold foil detailing, paired with fully custom court cards inspired by Bebemos’ visual identity. 

Co-founder Patrick Tracy personally requested the use of the classic JAQK Cellars court style, subtly reworked with new colors and refinements to align with the Bebemos aesthetic. The result is a look that feels both familiar and refreshed, balancing heritage with modern polish.

The card back marks a notable departure from theory11’s usual visual language, leaning into a more timeless, lifestyle-driven design. It also reflects a return to theory11’s roots, answering longtime requests for more original, non–pop culture decks. 

Available NOW on Theory11 for $14.95.

Stranger Things: Hive Mind (Special Edition) Playing Cards

Just in time for the series finale! Theory11's Stranger Things: Hive Mind Special Edition Playing Cards plunge fans straight into the heart of the Upside Down. This new special edition deck embraces the full takeover of the Mind Flayer, with its creeping hive mind vines consuming every detail of the design. 

The outer packaging is wrapped in holographic foils and deep embossing that trace the Mind Flayer’s tendrils across the tuck box. It’s an unsettling, immersive presentation that makes opening the deck feel like crossing into another dimension. 

Inside, the deck appears lost in time, as if abandoned within the Upside Down itself. The cards are intentionally aged and distressed, reflecting a world slowly drained by the Mind Flayer’s influence.

Familiar characters and iconic moments from the series emerge through this weathered aesthetic, creating a nostalgic yet ominous tribute to Stranger Things.

Beyond the visuals, the Hive Mind Special Edition invites interaction. A hidden puzzle from the Rightside Up challenges fans to decipher its secrets and escape the Mind Flayer’s grasp, all while revisiting battles against Demogorgons, Vecna, and the dark experiments of Hawkins National Laboratory. 

Available for pre-order on theory11 for $14.95.

Creators: Jonathan Bayme on Designing Licensed Playing Cards

Jonathan Bayme, founder of theory11, has mastered the art of turning global brands into collectible works of art.... one deck of cards at a time. This interview was originally conducted by Deej Johnson for Brands Untapped. Read full interview here! We’re sharing it here on our first Creators feature of 2026 because Jonthan’s insights into designing licensed playing cards are pure gold for anyone who loves cards, design, or both. 

From reimagining classics like James Bond, and The Beatles to immersing himself in the worlds of Harry Potter, The Avengers and Lord of the Rings, Jonathan reveals how theory11 turns licensed brands into intricate, collectible decks that fans treasure for a lifetime.

Each licensed deck begins with a blank slate. Bayme’s team never reuses existing artwork. Instead, they immerse themselves in the brand’s world for months — sometimes over a year — studying its history, style, and fan culture.

The goal is to create a deck that super-fans will see as the ultimate collectible, packed with hidden nods, easter eggs, and tributes that reward close inspection.

The process is meticulous. Style guides from licensors are only a starting point. There’s no “King of Clubs” template in a movie brand’s design bible. Every ace, court card, joker, and tuck box is custom illustrated, produced with premium printing techniques like letterpress, foil stamping, and embossed detailing. 

In some cases, licensors have even asked theory11 to provide a “cheat sheet” to decode the sheer number of references embedded in the artwork.

Over time, theory11 has earned the trust of major licensors by making their brands look not just good, but “better than they ever thought they could look.” Bayme insists on working only with properties he’s passionate about, ensuring authenticity in every design choice. 

That passion, paired with an obsessive commitment to detail, has made theory11 decks a benchmark for how licensed products can be elevated into high art.

Read full interview here!

Deck View: Star Wars (Gold Foil Edition) Playing Cards

Force. Iconic. Galactic.

Theory11’s Gold Foil Special Edition Star Wars Playing Cards elevate the fan-favourite deck with an opulent gold-adorned tuck box. The combination of gold foil and clear reflective foil creates clever visual illusions... resembling the Millennium Falcon cockpit on the front and the Imperial Throne Room window on the back.

Inside, the deck remains fully custom, showcasing Star Wars icons across the courts, including Rey, Leia Organa, Han Solo, Luke Skywalker, Palpatine, Kylo Ren, and Darth Vader. The card backs, now appearing as if plated in C-3PO’s signature gold, shimmer brilliantly from every angle.

Printed by the United States Playing Card Company.

Peaky Blinders Playing Cards by Theory11

Theory11 unveiled the Peaky Blinders Playing Cards on Black Friday. The deck is inspired by the critically acclaimed television series that has captured the hearts of audiences worldwide. With a blend of artistry, nostalgia, and a nod to the notorious gang of 1919 Birmingham, these playing cards are not just a deck; they are a statement. 

Each deck is meticulously crafted, featuring tactile embossing and antique gold foil that not only enhances the visual appeal but also adds a luxurious touch. The cards are designed with the essence of the Peaky Blinders in mind, showcasing iconic characters and memorable moments from the series. It’s a perfect blend of functionality and fandom, making it a delightful find for both card players and Peaky Blinders aficionados. 

The Peaky Blinders Playing Cards are not just about looks; they are designed for serious gameplay. The Shelby Company, known for its ambition and ruthlessness, has commissioned this deck specifically for players of refined character. The cards promise to deliver a smooth handling experience, ensuring that each game played feels as intense and thrilling as the show itself. 

The tagline “Play it like you mean it” resonates deeply with the spirit of the Peaky Blinders. With every shuffle and deal, players are reminded of the stakes involved, echoing the gang's motto of loyalty, ambition, and the occasional necessity of violence. 

Available NOW on Theory11 for $12.95. Each deck is a conversation starter, perfect for gatherings where fans can reminisce about their favorite moments from the show while enjoying a card game. The attention to detail in the design makes these cards a fantastic gift for anyone who appreciates the blend of art and entertainment.