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The Art of Thirdway Industries’ Giovanni Meroni

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Wow…! Thirdway Industries is turning 5 this year. We’ve been following founder Giovanni Meroni since the Discourse Deck Design Competition (DDDC) back in 2014, when he first started designing playing cards. Since then, Giovanni has progressively improved his style with every deck he designed. Have an exclusive look at the evolution of Giovanni’s work, from Evil Deck to Betrayers. Commentary by Giovanni.

The ones who know me as a playing cards designer probably don’t know that my “old” signature style was only vector shapes without lines (above). I’ve learned this style when I studied graphic design in the academy, and used it for a few years for illustration freelance jobs.

My first deck, The Evil Deck, was made with a minimal flat style – without lines. With all the cards illustrated, it was a tremendous effort.



During the production of The Evil Deck, I’ve learned a lot about playing cards world – I’ve met other designers, great people and awesome customers. I started collecting and I’ve seen some beautiful decks that inspired me a lot.





I’ve studied an old Modiano classic deck and, for the first time in my career, I’ve introduced lines in my illustrations. Welcome, Delirium Prism!





I absolutely loved the look of Delirium, and I wanted to try it on more human and realistic characters. I wanted a “classic” deck of cards, a sort of a standard of my newborn brand Thirdway Industries: Omnia.



During the design process, I’ve made it a little less classic than I was planning to do, especially because of the gorgeous Queens.





My “lines” style evolved a lot since Omnia: In Dedalo I wanted huge courts, more realistic and complex.





In SINS and Eva, I’ve reduced the figures a little, so I had more space for bodies. I’ve also improved the expressions of the courts.





After doing so many realistic and dark decks, I felt it was time to return doing something fun and colorful. Something with the same vibe of Delirium, designed after several years of experience in playing cards design. I’ve decided to call this deck Lunatica, and it’s probably one of the craziest ones I’ve designed.





Odissea is probably my most mature work with my signature style so far. I’ve merged the best part of SINS with Dedalo, adding details, expressions, and variety.





After Odissea, I wanted to take a break from my usual style, so I’ve checked my first works and decided to try to use a flat style again… after 5 years of experience. The result… Betrayers, a deck that uses flat shapes and gradient on realistic and complex figures.





Now I am designing a new deck, Monolith, with my usual style, but a completely different theme. I am a chaotic person, and I absolutely don’t have any idea about how my style will evolve in the next years – I always tried steadily to improve what I do, so hopefully, it will get better!



To keep up-to-date on anything Thirdway Industries, visit them at thirdway.it or follow them on Facebook.

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