Dairy Playing Cards

Dairy is a fully custom deck steeped in retro charm... a playful tribute to 1950s advertising, where wholesome smiles meet a faint hint of suburban unease. Designed by Sinecure in collaboration with X-Decks, the deck blends mid-century nostalgia, kitsch, and a touch of dystopian humor into a set of cards that feel both comfortingly familiar and intriguingly offbeat.

Presented as a product of the fictional Daffodil Farm, a “wholesome” subsidiary of Atlas Aerospace Inc., the deck leans fully into vintage commercial cheer: fresh milk, perfect families, and immaculate domestic bliss… if you don’t look too closely.

Throughout the deck, hidden stories and subtle cracks reveal that perfection might not be as perfect as it seems. Aces take the form of ice-cream treats shaped like their suits, pips are customized in strawberry and chocolate tones, and every card carries a cheerful reminder to drink more milk... because, of course, it’s good for you. The Jokers introduce glimpses of personal trouble beneath the curated suburban surface, and an additional mystery card, designed with the solver of the Passport puzzle, adds a touch of lore.

The tuck box resembles mid-century grocery packaging, complete with frosty tones, rolling farm hills, and the cheerful mascot Lil’ Dee. A faux top seal gives the box a classic look without requiring any cutting. Inside, the back design references old Cornishware stripes in soft blue, cream, and white, the visual language of classic dairies and country kitchens.

Dairy comes in two editions. The Vintage Edition is the pure, classic version: clean, simple, and ready to play. The Collector’s Edition elevates the experience with striped edge painting that wraps the card design around the deck, a premium tuck with raised spot-gloss elements, pink gingham interior printing, and side cutouts that reveal the striped edges within.

For those who want the full farm-fresh experience, both editions can be packaged in a re-closable half-milk-carton collector box. Available in either an all-Vintage set or a mix of one Vintage and two Collector’s decks, the carton set offers a charming... and distinctly quirky-way to store your cards.

Printed by Shuffled Ink on black-core stock with a linen finish and fulfilled by X-Decks. Pledge starts from $13 on Kickstarter.