Deck View: Konbine Neko Food Guide Playing Cards

Playful. Whimsical. Delicious.

Designed by Hong Kong–based Mijiko, the Meechelin Food Guide Playing Cards is a charming fusion of Japanese convenience store culture, gourmet parody, and love of cats. Inspired by the Michelin Star, the deck celebrates konbini food as hidden culinary gems, reimagined through illustrated cats enthusiastically interacting with everyday Japanese snacks and meals.

The premium tuck box sets the tone with 3D embossing, gold metallic foil borders, and a foiled Meechelin “gold medal” emblem on the front, while the interior reveals a vintage-toned comic illustration of a convenience store scene. The card backs adopt an Art Deco style, enhanced with copper foil graphics, a UV-varnished Meechelin medal at the center, and sparkling foil gilded edges.

Inside the deck, the courts depict the “Best 12 Neko Foodies,” shown in playful double-ended illustrations centered around specific convenience store foods. Number cards combine menu-style visuals with fun etiquette and rules of Japanese konbini culture. Custom pips subtly reference Japan’s major convenience store chains—7-Eleven, FamilyMart, Lawson, and Mini Stop... while each Ace features a standout illustration of a cat dressed in store uniform.

Printed by WJPC on premium linen-finish stock, Meechelin Food Guide Playing Cards balance thoughtful design, cultural storytelling, and lighthearted illustration into a cohesive and highly collectible deck. For enquiries and orders head to Mijiko's Instagram: @hyugamijiko.