Deck View: Focus Playing Cards

Photography. Lenses. Technical.

Focus Playing Cards is the third deck by Adam Borderline inspired by the mechanical aspect of photography, the technical, the clean lines, and shapes. Focus is a departure from Adam's previous two decks featuring abstract art as the theme. Focus features a black colorway with two striking red curves prominently featured on the tuck and card backs. The red curve is a nod to a professional range of lenses that Adam uses exclusively. Inside the face cards are pretty much standard but with updated grey/black colorway for the clubs and spades.

The deck is kept in a matte black tuck with embossing and capped with a custom seal. Printed by the USPCC and limited run of 2500. Available now from adamborderline.com for $18.

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Adam Borderline Just Released Focus Playing Cards

Adam Borderline just released his third deck, Focus Playing Cards. The deck is inspired by the mechanical aspect of photography, the technical, the clean lines and shapes. Focus is a departure from his previous two releases featuring abstract art as the theme of the decks.

Focus features a black colorway with two red curves prominently featured on the tuck and card backs. The red curve is a nod to a professional range of lenses that Adam uses exclusively.

Inside the face cards are standard with updated grey/black colorway for the club and spades.

The deck is kept secure in a matte black tuck with embossing and capped with a custom seal. Printed by the USPCC and limited run of 2500.  Available now from adamborderline.com for $18.

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Card Flash: Untitled V2 'Reflections' Playing Cards

While the first version of 'Untitled' playing cards represents the fluid nature of art, Untitled V2 'Reflections' is a journey into the mind of an artist. The bold artwork on the mirrored card back in particular signifies that art is a reflection of self, created from one's own perception of reality.

In order for artist Adam Borderline to share his art in a way that’s personal yet obtainable, he created a raw deck with very few post processes. The original image as seen on the jokers is from a painting, then photographed and mirrored 4 times.

For the face cards, the hearts 2-10 have one pip enhanced to incorporate the back design, however, the royals and the aces have been left unaltered. Adam told Kardify that this signifies the untitled ones, born from nothing, with nothing.

The Ace of spades has been enlarged and incorporates the back design, with a faint Untitled logo beneath it. To maintain a consistent color palette of the deck, the standard blue from USPCC has been removed, leaving just red, yellow and black.

Adam's second deck does not only look good, it is also thought-provoking with many hidden meanings and messages within. Available from your favorite Murphys Magic retailers.

First Look of Untitled V2 Playing Cards by Adam Borderline

[Update] Pre-order now on at borderlineadam.com

Adam Borderline is set to release his second deck this year, Untitled V2 Playing Cards! The deck exposes the artists behind the art. On the surface its appearance seems somewhat similar to the popular V1's, however, on closer inspection, you'll see hidden meanings and messages within. Adam explained,

In order for me to share my art in a way that’s personal yet obtainable I wanted to create a raw deck with very few post processes. The original image as seen on the jokers is from a painting, then photographed and mirrored 4 times. Everyone sees something different which is why it’s so special

The front of the tuck leaves a blank space where the back design should be, this signifies the emptiness or rather the lack of understanding between the art and the viewer.

Inside, the mirrored back design signifies that art is a reflection of self, created from one's own perception of reality. For the face cards, the hearts 2-10 will have one pip enhanced to incorporate the back design, however, the AKQJ have been left unaltered. This signifies the untitled ones, born from nothing, with nothing. The court cards were often used to resemble royalty.

Finally, the Ace of spades has been enlarged and incorporates the back design, with a faint Untitled logo beneath it. To maintain a consistent color palette of the deck, the standard blue from USPCC has been removed, leaving just red, yellow and black.

[Update] Pre-order now on at borderlineadam.com

Untitled V2 Playing Cards will be available for pre-order on Friday, 27th July 2018 at borderlineadam.com

Deck View: 'Untitled' Playing Cards

Abstract. Colorful. Creativity.

'Untitled' playing cards represent the fluid nature of art. Designer Adam Borderline wanted to portray the raw unconventional aspect of abstract art in this deck. ‘Untitled’ playing cards offer a freedom from constraint to pursue one's creativity.

The deck features custom one-way abstract art design card back. The distinct color palette, within different shapes, leads you into the abstract world. Also included are custom Jokers and Ace of Spades. The pips of the spades have been updated with the dynamic abstract art design. The courts are standard but have been recolored to match the overall color palette of the deck.

This Adam's first deck and it is REALLY well done. The card backs are not only eye-catching but also very photogenic! Perfect for your Instagram account! The deck is printed by the United States Playing Card Co and are available from your favorite Murphys Magic retailers.

News: Adam Borderline Releases 'Untitled' Playing Cards for Pre-Order

Adam Borderline continues to surprise. The trending photographer, well-known for his liquid card photography is set to release his first deck of playing cards based on abstract art.

'Untitled' playing cards represent the fluid nature of our art. A distinct color palette, within different shapes, leads you into the abstract world. Adam told Kardify,

I’ve always had a fascination with abstract art, it’s raw and unconventional. I really wanted to portray that in this deck. ‘Untitled’ playing cards offer a freedom from constraint, pursue your creativity.

The deck features custom one-way abstract art design card back, custom Jokers and Ace of Spades. The pips of the spades have been updated with the art design. The courts are standard but have been recolored to match the overall color palette of the deck.

Printed by the United States Playing Card Co, 'Untitled' playing cards will be available for pre-order on 22nd April 2018, 9am PST.

Card Gear: Adam Borderline

Card Gear is our monthly feature dedicated to discovering new inventory, setup, and accessories used every day by card designers, cardists, magicians and collectors. The concept originated from the popular social media site, Instagram: #passthepockets. Whenever one of these hashtags come up on the social news feed, there's always something new to discover, no matter who that person is.

This month, we have the EDC of Adam Borderline from the UK. If you are on the popular social media platform Instagram, you've probably seen Adam's incredible photography (Instagram: @adamborderline). Adam has been gaining attention through his mind-boggling #fluidcards photography series.

Adam has been doing magic for close to 6 years, and photography about 5 years. Choosing liquid for his card photography is Adam's way of showcasing how he believe good magic and cardistry should be. It should be fluid, effortless and create a sense of wonder. Adam told kardify, "I’m very grateful everyone is enjoying something I love doing." Adam's gear (Italics are Adam's comments):

+ National Geographic backpack (the best backpack I’ve ever owned, carries everything)
+ Apple MacBook pro (My workhorse, I’d be lost without it)
+ Joby Tripod (Perfect for on the go)
+ Air blower (Blow the dust off your lens before cleaning it, otherwise you’ll scratch the coating,  This handy item is invaluable)
+ DSLR cleaning brushes (Lens, body, filter )
+ Variable ND filter (When shooting long exposures or video in mid day sun)
+ Canon 85mm 1.2L USM Lens (My portrait warrior, the bokeh and feel this lens can produce is only something this is able too do)
+ Canon 35mm 2.8 Macro Lens (All my card photography is done with this little beast)
+ Black edition Cherries by Pure Imagination (The stock, cut and finish is perfect)
+ Gold Monarchs from Theory11 (Use your cards, don’t let them gather dust, plus they’re awesome!)
+ 3 sided mirror/mat from Vanishing Inc (When i’m not shooting, it’s practice, practice, practice)
+ Various stickers from Papercuts, Supreme, Hocus Pocus, Theory11 and Gamblers Warehouse. (Who doesn’t like stickers!)

If you would like your card gears to be featured on Kardify, feel free to contact us.

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