BREAKING NEWS! Yesterday, Newell Brands announced that it has
signed a definitive agreement to sell The United States Playing Card Company
(“USPC”) to Cartamundi Group!
USPC, based in Erlanger, KY is the leader in the production
and distribution of premier brands of playing cards, including BICYCLE®, BEE®,
AVIATOR®, HOYLE®, and FOURNIER®. The business employs over 350 people and has
manufacturing facilities in the U.S. city of Erlanger (Kentucky) and the
Spanish city of Vitoria (Álava).In 2018 net sales for USPC were approximately
$112 million. Statement by Michael Slaughter, CEO of USPC,
We are delighted about the prospect to join forces with
Cartamundi and leverage both companies’ rich history and passion of card
making, as well as our complementary global presence. We look forward to
working together in furthering our shared ambition to delight consumers across
the globe.
Acquisition to expand portfolio of products offered by
Cartamundi to its customers. According to the Stefaan Merckx, CEO of
Cartamundi,
We are excited about the opportunity and look forward to
welcoming The United States Playing Card Company to the Cartamundi group. USPC
is a globally renowned company and, like us, has a passion for its products and
consumers. The segments in which USPC operates are perfectly complementary to
those of Cartamundi. This investment will further deliver on Cartamundi’s
purpose of sharing the magic of playing together towards consumers worldwide.
